One of our top recommended brokers and a leader in the binary options industry, 24Option, has recently announced a very exciting partnership. This autumn this broker has taken a step forward to reaching out to more clients and is now determined to attract the martial arts fans through their sponsorship contract with the Irish UFC star Conor McGregor.
This decision was made based on the 24Option general strategy aimed to increase the brand awareness and further improve its presence in the online trading market. The broker is already moving in that direction has a few sports sponsorships in Europe. Among them, there are leading football teams such as FC Juventus and the German tennis player Boris Becker.
Since the full conditions of the partnership deal 24Option and Conor McGregor were not made public, the financial side of the agreement is not known. However, we know that the agreement was signed for 6 months with the possibility of extension. During this period, Conor McGregor is the official 24 Option’s representative and the broker is free to use any of his media channels for advertisement purposes.
Conor McGregor “the Notorious”
According to 24Option, they are particularly happy to have Conor McGregor as their partner. And it is understandable: McGregor earned a reputation for being a fearless and strong fighter. He is definitely a legendary fighter and has his own unique technique that he is praised for by his fans and media all around the world.
According to his bio, McGregor’s impressive career as a UFC fighter has developed rapidly in less than two years. After starting in UFC, he notably announced: “We’re not here to take part. We’re here to take over.” This is the kind of spirit and sporting character that he is famous for and why many sponsors are eager to partner with him.
Mutually Beneficial Partnership
In both Forex and binary options trading, it is a common practice to have partnerships with sports stars and successful football team in order to reach out to the audience and increase a broker’s client database. It is difficult to measure how effective these deals are since the benefits that determine the success of a particular deal are often intangible.
However, most brokers admit that they are very satisfied with the results of their past sports partnerships as they allow them to reach the audience that would be difficult to reach with other means. In addition to sponsored stars having an alternative source of income and receiving the much needed financial support, the sponsors have an invaluable advertising channel and the possibility to increase the number of their clients.
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