Stockpair, the online binary options broker has brought on the former footballer and coach Lothar Matthäus from Germany. They will be able to show his image and likeness for some online and offline marketing campaigns. This partnership has been signed for a period of twelve months.
Lothar Matthäus is a very famous name to soccer fans born in the late 1970s or 1980s. So it seems that the demographic for these marketing campaigns is shifting towards an older generation that has some savings than younger people, and could be more interested in trading.
The Europe market is their main focus for this effort – Lothar Matthäus used to be the captain of the national soccer squad for many years back then. However, Lothar Matthäus is also recognized worldwide for his extensive career and many trophies earned through the years.
He has won a number of trophies, such as European Footballer of the Year, FIFA Footballer of the Year, most capped German player of all time, German Footballer Player of the Year and World Athlete of the Year.
On comments about the deal, the CMO of Stockpair, Yoni Messika, has stated: “We have not rushed to initiate partnerships, and have only moved forward in this new direction due to having found a partner that truly stands up to, and shares our values, beliefs, and drive for excellence.”
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